Introducing CustomerLake – the agentic CDP built in Databricks
Summary
Databricks introduces CustomerLake, an agentic Customer Data Platform (CDP) built within the Databricks Lakehouse, designed to power "infinity campaigns" for real-time, one-to-one customer personalization. CustomerLake features Profile Agents for automated customer 360 data creation and Campaign Agents for generating and managing continuously adapting, personalized marketing campaigns.
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