AI Agents for Marketing: Leveraging Mosaic AI to Create a Multi-Purpose Agentic Marketing Assistant
Summary
7-Eleven built an internal AI marketing assistant using Mosaic AI and LangGraph that coordinates multiple specialized agents to generate campaign concepts, copy, and multichannel content for their marketing teams. The system uses a supervisor agent to orchestrate a creative campaign generator and copywriter, includes tools like web search and email, incorporates human-in-the-loop approval steps, and demonstrates measurable time savings.
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