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Learndbt Labs Blog·October 27, 2026·Daniel Poppy

How to put generative AI directly into a dbt pipeline with plain SQL

Summary

Google Cloud shows how to call BigQuery's AI SQL functions from inside dbt models, so generative AI steps like sentiment scoring run as ordinary SQL transformations in the pipeline. It extends the pattern to LLM-generated product briefings, all written in plain SQL without separate orchestration code.

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